Over the past several years, consumer brands like Oreo have started making the trip to SXSWi, the annual tech festival taking place right now in Austin, Texas.
But once upon a time, brands were not nearly as tech savvy.
We used the Wayback Machine, which archives old websites, to dig up the truly terrible sites brands like Coca-Cola and McDonald's had when they first launched in the mid-90s. Remember, these sites were built back in the day when no one really know what a web site was supposed to look like.
McDonalds: Nov. 10, 1996
![](http://static5.businessinsider.com/image/531e086669bedd216b4bbd0b-400-300/mcdonalds-nov-10-1996.jpg)
McDonalds: Now
![](http://static1.businessinsider.com/image/531e08c1eab8ea65086f6925-400-300/mcdonalds-now.jpg)
JCPenney: Dec. 20, 1996
![](http://static4.businessinsider.com/image/531e0c0269beddde774bbd09-400-300/jcpenney-dec-20-1996.jpg)
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