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The Maker Of Candy Crush Saga Sets IPO Price At $22.50 A Share (KING)

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sebastian knutsson chief creative officer and co-founder at king

King, the maker of addictive gaming app Candy Crush Saga, priced its initial public offering at $22.50 a share ahead of its public debut on the New York Stock Exchange tomorrow, CNBC reports.

King ended up pricing its IPO in the range of $21 to $24 share, which it set earlier this month.

At the high end of that range, the deal would raise $532.8 million and value King at $7.6 billion. 

King and early investors like private-equity firm Apax Partners LLP intend to sell 22.2 million shares, according to Bloomberg, which would raise a little less than $500 million. 

The company will begin trading on the NYSE under the symbol "KING" starting tomorrow.

King has a library of 180 games, but it relies the most on Candy Crush Saga, which brings in about 80% of King's revenue

That's where the big red flag comes from. King's revenues and fortunes rely on a single game, and that game is actually in decline

Gross bookings in the quarter ending December 31, 2013 were on the decline compared to the quarter ending September 30, 2013. That decline was driven by a decrease in Candy Crush Saga gross bookings

We'll have our eyes on King's stock when it debuts tomorrow. 

SEE ALSO: One Of The Geniuses Behind Candy Crush Explains Why Some Levels Are So Tough To Beat

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