When Twitter decided on San Francisco's long depressed Tenderloin district for its new headquarters it implied many things.
The technology giant made it clear they were committed to San Francisco, and the city made clear it was committed to Twitter by offering tens of millions of dollars in tax breaks.
The move was intended to revitalize a blighted neighborhood that had not previously been gentrified.
It looks like the plan may slowly be working. The Tenderloin is still gritty, and overall rents are still lower than the rest of the city, but the place is changing.
We visited Twitter's HQ and walked the Tenderloin talking to those who seemed affected by it the most.
There is a neighborhood like San Francisco's Tenderloin district in almost every city in the world.
The Tenderloin's "Bawdy Houses" have been synonymous with a free wheeling raunchiness and the underbelly of San Francisco for generations.
But the Tenderloin was also one place that people could land a cheap room without hitting the streets, and the days of that particular safety net are rapidly coming to a close.
See the rest of the story at Business Insider