Tinder is a dating app that was created in an IAC accelerator program, Hatch Labs, in 2012. Since then its popularity has soared to billions of monthly pageviews, millions of daily matches, and a $500 million valuation.
Tinder isn't a traditional startup since the majority of it is owned by IAC. But like many young companies, it began as a fledgling idea under another name, Match Box.
What was Tinder like when it was first devised in 2012?
TechCrunch's Jordan Crook found an early Tinder pitch deck. Here's what the $500 million app was like when it was first starting out and how it planned to monetize.
Tinder used to be called Match Box. The company changed the name because it was too similar to another IAC dating company, Match.com.
To demonstrate its idea, Tinder used a single guy "Matt" as an example.
Matt sees an attractive girl but is too shy to approach her.
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