Earlier this month, we talked about how brands use color to establish their place in consumers' minds.
But that's not the only way companies use subtle imagery to make connections with people. Sometimes simply choosing the right font can convey important messages. For instance, Canon's logo uses sharp corners to indicate the level of precision its products boast, while Tumblr's logo highlights the company's minimalist aesthetic.
We used the fonts of some of the world's most distinctive logos to spell out new words. See if you can figure out which brands the letters belong to.
Hint: Entertainment
The Disney logo is based on founder Walt Disney's personal signature.
Hint: Tech
See the rest of the story at Business Insider