LinkedIn just released a new update to its flagship app that revamps the look and experience to ultimately make it even easier for you to make and strengthen connections.
"We want to help you tell your professional story in the best way possible," Tomer Cohen, LinkedIn's head of mobile, told Business Insider. "We want to help you put your best self forward."
The goal of the redesigned app is to bring the highlights of your career to the forefront in a more visually appealing way, so that someone can get a feel for who you are and what you do with a quick glance. If you use LinkedIn to publish long-form posts with advice, inspiration, or reflections about you professional experience, those will also appear near the top of your profile.
The company has also baked in the ability to nudge you to fill in any missing profile components you might need to add, and makes it much easier to edit it on the go. Cohen says that users that have their education listed on their profiles are 10X more likely to be noticed on LinkedIn. Also, worth noting that the new profile highlights your college more than ever before, making it simple for other alumni to recognize the similarity.
Generally, the update makes it easier to see everything else you have in common with someone, too, even if you're not connected. Seeing that you're in the same LinkedIn Group or have similar interests provides the perfect context if you're looking for a way to reach out.
Another big update is the fact that "Insights" are much more visible than before. This means that every time someone looks at your profile, you'll get a notification. Cohen recommends using those profile views as an intro to start a conversation over LinkedIn's messaging system.
The ultimate goal of the updates? To make it easier for LinkedIn members to find things in common, so that they can reach out and connect, or to help them prep before a meeting, so they can easily find something more interesting to talk about than the weather.
Check out the improvements by looking at the new and the old version of the app.
The old:
The new:
You can check out check out the new profile by downloading the latest version of LinkedIn's Android, iPhone, or iPad app.
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