If you're an Apple competitor, this week is about reclaiming the news cycle from last week's iPhone mania.
PayPal has been doing just that with social media. Tweets like this one show PayPal highlighting the security of their payment platform in light of the iCloud hacking scandal:
Let's enjoy our money, not worry about it. #paypalit for a safer and more secure way to pay: http://t.co/DFAH3bqniS. pic.twitter.com/e5udR8zGBJ
— PayPal (@PayPal) September 15, 2014