Coke's second ad of the night is a celebration of Green Bay's football culture.
It stars an underdog high school player who was pulled off the bench and scored a touchdown in his first play on the field. He keeps running past the endzone, all the way to the home of the Packers, Lambeau Field.
"Going All The Way" used real residents from Green Bay suburbs, and already spread virally among Packers fans when it was released last week:
After premiering tonight, the Broncos jokes came in fast on Twitter:
Aww that coke commercial 😂💕 broncos need that little boy
— Audrey (@lilAudge07) February 3, 2014This is how Denver is playing just like this COKE commerical. A hot mess. Go Seahawks!!
— Pretty Donkey (@PrettyDonkey) February 3, 2014The red team in that Coke ad must have been the Broncos. #fumble
— Peter Sterne (@petersterne) February 3, 2014