Budweiser's "Puppy Love" was by far the biggest pre-Super Bowl hit, and its sentimentality was still effective when it capped off the night's in-game advertising.
The commercial tells the the implausible story of the unbreakable bond between a 10-month-old Labrador Retriever, a Clydesdale horse, and the humans who just don't understand dog-horse platonic love.
Get ready to get misty-eyed all over again:
The ad agency Anomaly produced the ad, as well as "A Hero's Welcome" that ran earlier.